Numark, one of the UK’s largest community pharmacy membership organisations, is set to launch a radio campaign this week, in a bid to rally patient support for their #saveourpharmacies campaign. The ad is scheduled to air across England from 4th June and run for a duration of two weeks on Heart, Classic and LBC. Jeremy Meader, Managing Director of Numark, comments: “Radio is the perfect medium for which to rally support for our #saveourpharmacies campaign. We continue to stand firm in our efforts to secure fairer funding for pharmacies. We hope this campaign will go a long way to raise public awareness of the financial plight of pharmacies and we intend to highlight this to MPs and Government. Pharmacies must be recognised as being one of the most vital and deserved pillars of both the NHS and local communities. “Thousands of patients across England rely on their local pharmacy and our campaign is rooted in championing and thanking them for their frontline efforts. We have a duty to act on behalf of our members and the wider industry to do all we can to help maintain the future of local pharmacy.” Community pharmacies have been faced with unprecedented challenges in dealing with the outbreak of COVID-19. Pharmacy has proven itself to be an invaluable resource on the frontline of healthcare, providing lifesaving prescription services, support, advice and reassurance to patients and their families when they need it most. As well as our radio ad, we will of course be using both our offline and digital channels including social media to spread the word. It is critical that we rally support for petition signatures as part of this campaign. People can pledge their support via visiting: www.change.org/saveourpharmacies
